Before diving into the entire world of social media marketing marketing, consider this valuable advice: don’t be everywhere! As tempting since it seems to become listed on every existing social media marketing site there’s, you only won’t have sufficient time to complete so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined twelve sites, if none of the work to widen your reach, turn contacts into customers, and raise your sales, your efforts will be in vain.
And because it’s recommended that you join only 2 to 3 social media marketing sites, you need to be very picky. You have to choose those who will work better to your advantage and offer you everything you need. Facebook, Twitter, and Google+ might be on top of the list of popular social sites but this is not a certain guarantee that they may help your organization online. To make a good choice, you should first understand the several types of social media.
The three types of social media marketing:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the form of text, video or graphics. It also gives the opportunity to publish about a certain topic while allowing people to give comments and communicate with this content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on the web community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The 3rd type include wikis and social bookmarking sites. Wikis follow the same concept since the encyclopedia, providing a wealth of information regarding different topics. CBT Web Scraper and Email Extractor Software It permits creating and editing of informative content. Wikipedia is the number one example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages located on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Now that you realize the basic types of media sites, the next thing is to know which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has its unique culture, attracting a certain sector of consumers. LinkedIn, as an example, caters to professionals, and will be your very best bet if they are the folks you wish to touch base to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
What sort of content do you wish to share?
Social sites use different architectural structures, meaning each has its method of letting users share content. Are you currently looking into video marketing? YouTube is the most truly effective option. Pinterest and Instagram are good for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
How much time and budget are you experiencing?
Time and budget also play a role in your decision. You’d have to review the sites’features as well as marketing platforms. Though some provide free advertising, others demand a fee. Some sites tend to be more time-consuming to control while others would just take a fraction of your time for you to use and maintain.
Understanding the various structures of social media marketing and considering the abovementioned factors can help you land the most effective choices for the social media marketing marketing needs.