I contemplate it as a technology and an also an art. It is a mixture of psychological techniques but also you have to take into account the physical factors that take place when a customer switches into your store.
Think of merchandising as a means to market those items you are selling but in addition ways to make your clientele feel King Von Shop much more comfortable buying from you. You need to create every inch of the store a money making machine. Since the minute the customer puts one feet inside it, needs to feel this urge to go in deeper and take not only what he or she came in looking for, but in addition, those ideas they did not. Merchandising is really as old as, I don’t know, human relations? or the requirement to exchange something you’ve for something you’ll need? Merchandising is a marketing tool right, marketing is not this kind of old thing right? but we where all using merchandising before looking at it once we view it today.
I recall 20 + years back, likely to my fathers hometown here at the Dominican Republic, seen those people aside of the high way selling stuff, usually fruits and other types of food, showing their merchandise which makes it look so good you had to avoid and buy. As I consider it, I could see how they organized each of their merchandise in a way to create things easier and faster when a buyer made a stop, also as they could expect a good haggling on every sale, they took very proper care of how their fruits or whatever they where selling looked. Nowadays, it will be a lot more difficult to complete a good merchandising in the stores, there are always a large amount of software and tools associated to it and the outcomes should be in your cashier by the end of the month.
Talking about the science part to the merchandising, in fact I really could say Merchandising uses to two different sciences, mathematics and psychology. The effect that people all want to create within our clientele is a psychology effect. We would like them to feel the urge of using these great specials we have put up to attract their eyes, we wish then to the touch our merchandise and wand them to smell how good our food is been prepared for them. By us doing this things we are pulling their attention employing their PERCEPTIONS in order to monetize this perceptions.
The medial side of psychology in merchandising points right to the human perceptions and how to manage the customer experience ones she or he are into our “landings “.Hey you got them here, now you wish to squeeze the amount of money out of them, that meaning, giving them what they came looking for and also showing them other things that are good for them.
The part of mathematics in merchandising refers to all the calculations taking place when you wish to be sure to get the most out from the square meters of store you’ve available. Not just the floor distribution but in addition the shelf’s space. For a Category Manager, this is actually the side of their job that has to do with ROI, getting additional money out from the space that I’ve to exhibit my merchandise.
Merchandising as also for me personally, a king of art in which you being an artist learn to talk with your audience that is needless to say, the costumers coming into your business. You prefer an author or perhaps a painter are taking the interest to where you want it to be, and to obtain the consequence you wish to produce in the minds of one’s audience.
With merchandising you do dozens of things. You drive the interest to your “profits” to the goods you wish to push out your store, you have to create it emotional. In your method to using the room you got to earn money you’ll need to choose the hot points and discover your cold spots in order to cause them to become warmer and better looking to attract your web visitors attention. Employed in the shelves you have to know what’s the type of products go better in each level. Taking in consideration that every level includes a specific amount of interest to every buyer and in exactly the same way will probably occur to the goods you invest them. Also you need to think about at what the main alley have you been placing these products with regards to the overall distribution of the store, the usual traveling of the customers, the level of profitability among other topics.