Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Business owners need to know the way these tools strategically serve and support small business first so they best implement social media marketing strategies to sell products and/or services.
Social Media, to put it simply, serves users and organizations in marketing in three ways:
Marketing is all about building relationships — relationships focus on communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly with their current and prospective customers.
Content in the form of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM Panel, like and trust factors that influence decision making. Content is no further just text. Small businesses can use audio or visual content for a “show me” and “tell me” to produce communications a group more interactive punch.
Social media’s direct communication distinction serves and supports small business as it brings individuals you want to attract directly for your requirements and makes direct communication possible. Social Media makes communication a conversation so small business owners can share, receive feedback and connect on equal ground with their target markets.
When small businesses empower their target consumers, they think powerful. When your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In a time of social media marketing prosumers, it’s people (not companies) who make, shape, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. By doing so, they could listen and connect with their target customers and build a free forum to create their market together. Collaboration = Marketing Acceleration.
Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for your small business. Social media marketing works as an advertising tool because individuals are more likely to trust peers rather than companies.
The ability of mass collaboration serves and supports small business owners in a definite way. Tapping/creating valuable collaborative options can bring people together to fairly share ideas, exchange information, and help each other — and support relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.
The main reason that social networking works as an advertising tool is simple — because it’s fun. People desire to go where they think they belong, have a speech, are paid attention to, and enjoy themselves. Business owners have to be where their target markets are — and these days, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.
Remember the Will It Blend? campaigns by Blendtec? They certainly were an ideal exemplory case of social media marketing marketing in brilliant action. Videos were relevant as they showed the item, were entertaining (they blended an iPhone!), and they certainly were viral! People could easily share the fun with friends because of the easy social media marketing sharing widgets.
You can’t put a buck amount on free promotion. Just how social media marketing stores data being an “Interactive Rolodex” also offers an amusement factor. Sites like Facebook and LinkedIn are becoming the “new databases” because they are fast, easy, and fun. Folks are more likely to update their Facebook and LinkedIn information when compared to a sterile address book because it is fun.
Business owners use social media’s entertainment factor to create their online database of contacts and connections, be visible to prospective customers, and get the term out in creative ways like YouTube videos, blog posts, images, podcasts to produce people smile and spread the word.
How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing marketing serves users for communication, collaboration, and entertainment is the first faltering step to considering just how to strategically implement the multitude of social media marketing marketing tools and choose those that work best for your unique organization.
The key thing that small businesses need to remember when utilizing social media marketing to help sell is that efforts should have value. There has to be value to your content, community, and execution to obtain people to activate with you or your organization. Social media marketing doesn’t sell things — people sell things. Doing social media marketing marketing starts the relationship-building process. Start small and snowball. Social media marketing takes understanding, passion, effort, and commitment to produce it work. Give your small business a traditional voice with social media marketing and commit to providing value and you is likely to be off to an intelligent start.