Is your IT Solution Provider or Managed Service Provider (MSP) business social?
One efficient way to build a solid following for the MSP on Social Media platforms such as for instance Twitter, Facebook and LinkedIn would be to consistently provide your followers with top quality and relevant content.
Many IT businesses mistakenly believe this content must be of their particular creation. Understandable, but not many IT businesses that I am aware have the time or resources to dedicate to producing content on a full-time basis.
So exactly what do you do with regards to content that may attract an audience?
One method to attract a faithful tribe on-line is to become a curator of content – filtering and aggregating good relevant content from your personal sources.
This will be a lot easier than you believe buy Twitter followers. Chances are that, like me, you read a lot of interesting articles by others on a day-to-day basis that may well be strongly related your intended audience – an audience that features clients and potential clients.
With this in mind, it’s unlikely that you will end up short of content to share.
The question now remains – how best to fairly share this pleased with your followers without overwhelming them?
Bad Examples of Content Curation
We have all seen examples of businesses where in fact the “Social Media Guru” for that corporate brand has woken up and pumped out a lot of links in one single go. Whilst those links might be of interest to followers, they tend to obtain ignored as a result of overwhelming volume of them.
Don’t fall under this trap. Instead, drip feed your content.
Drip feeding social networking content
Drip feed your content to your audience during the day allows them to digest it slowly as opposed to attempt to gorge in one single go.
Social Media tools this kind of Tweetdeck and HootSuite have the ability to schedule status updates for Twitter, Facebook and LinkedIn – but when you yourself have a lot of interesting content, when and what you have scheduled becomes confusing.
That is where in fact the social networking tool Buffer is available in to play.
Using Buffer to drip-feed content
Buffer is really a free app that allows you to create a buffer (the clue is in the name, eh?) buy Facebook page likes of up to 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames can be purchased in a Premium version – which will then be posted within the course of a day at pre-defined times of your choosing.
In addition to the Buffer web-site, you can find plug-ins for the web-browser to enable one-click buffering of interesting content you will find, and you can also e-mail yourself at a particular Buffer current email address with content you would like scheduled – useful if you discover interesting content on the iPad or another mobile device.
Tracking clicks on your own content
In addition to integrating with your favourite URL shortening tools – such as for instance bit.ly – Buffer also generates statistics on the links you’ve shared in order that you can see how lots of people clicked through and re-shared those links. Very helpful for analysing the kind of content your followers are interested in.
Using Buffer makes sharing useful, relevant pleased with your Social Media audience a whole lot easier and more effectively.
Once you obtain to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to build a solid following of people who are interested in what you need certainly to share.
About the writer
Because the former owner of an award winning IT Managed Service Provider, Richard Tubb works together with MSPs to help them increase sales, accept employees and build up relationships with key industry contacts. You do not have to complete it alone any longer – contact Richard and have a discuss your preferences and how he is able to help you.